| Those itty bitty things are banners ON a banner... (the phone # takes up the bottom 1/3) |
| Air-ristocrat Balloon Rides and Promotions |
 | |  | |  | |  | |  |
| Expose yourself with |
| They're this big... (That's a 3/4 ton van) |
| The launch of a hot-air balloon, and even the landing, will always draw a crowd. It might be a crowd of six for a private flight (though it's difficult to inflate a 90 foot high balloon 'privately'- people always appear out of nowhere); 6,000 at a town fair; 60,000 at a major show or 6,000,000 if the event is nationally televised....... |
| Air-ristocrat! |
| Whatever the occasion out come the cameras - professional and amateur - and memories of the balloon will find their way into untold numbers of family photo albums and videos, as well as the occasional newspaper and TV spot feature, along with the advertisement it carries. YOU!! |
| Even the silhouette of the balloon on the horizon is sufficient to draw motorists and pedestrians, almost like the Pied Piper, away from their planned route for a closer look at this amazing aerostat -- and the advertisement it carries. |
| YOU!! |
| Research carried out in the United States and Canada suggests the direct cost of balloon advertising 'per thousand opportunities to see' is lower than the figure for balloon advertising bought more attention than a dollar spent on any of the other media mentioned - up to FIVE times more attention, in fact. And those figures only took into account people who actually saw the balloon. When making the analysis the researchers did not examine 'editorial' press and television coverage of this very visual medium but estimated it added between several thousand and several hundred thousand dollars' to the value of the advertising. We are not suggesting press and broadcast advertising should be abandoned and replaced by an enormous balloon fleet. Different media serve different purposes, and while balloons are excellent for building brand or product awareness they are less suited to promoting 'This Week's Special Offer ...'. Balloons do, however, offer substantial benefits in addition to their advertising value… Try offering popular outdoor events your latest full page spread to display! But they'd love to have your balloon as an added attraction because they know the public loves balloons. Then there is corporate entertainment. While your radio ad may go on-the-air, a balloon can take your customers and their families in-the-air for a memorable flight. Silent auction prize winners, journalists, company staff, even your Accountant are all potential passengers (though you don't necessarily have to bring the Accountant back if he proves unhelpful at 2,000 feet!) PR coverage can be further enhanced if your balloon sets a new record of some kind. This can be a serious effort to fly further, longer, higher, etc, or a wacky publicity stunt - dropping gophers (numbered stuffed socks), (not real ones!) into holes (numbered hoola-hoops) is just one example of a very successful fund raiser that seemed to get a lot of press coverage A successful balloon program can also help with motivational and team building activities in an outdoor setting for your employees. If you don't have any personal ambitions to be the Crew Chief of your own balloon, a member of your staff almost certainly will. Several companies arrange for their sports and social clubs to provide crew and so combine promotional and personnel benefits. As you can see, the positive influence of a hot air balloon is not just limited to advertising. |
In flight, a hot-air balloon is difficult to miss and
impossible to ignore. Think of one as a giant
billboard... but instead of a lump of blurb that's
seen yet unnoticed, this one drifts overhead.
An occasional whoosh from the burner adding
an audible invitation for the eye to look skywards
towards the advertisement it carries.
impossible to ignore. Think of one as a giant
billboard... but instead of a lump of blurb that's
seen yet unnoticed, this one drifts overhead.
An occasional whoosh from the burner adding
an audible invitation for the eye to look skywards
towards the advertisement it carries.
 | |  | |  | |  |
| There are many reasons why people are drawn to these gentle giants |
| The River Banner is 20 by 40 feet |
How many people rush home to get the kids so they can get a peak at a billboard!
Everything about balloon advertising is bigger than everyday promotional activities with one
exception - the cost.
Everything about balloon advertising is bigger than everyday promotional activities with one
exception - the cost.
| YOU!! |
For more information contact: